Launching a new website or app without a SEO/SEM marketing strategy is like throwing money out the window—it just doesn’t make sense.
Marketing is a critical piece of the web development and app development process many companies overlook. For example, a new app (or new website) could be collecting emails using a pre launch landing page or gathering a fanbase on Facebook for an upcoming beta release while being developed. Additionally, after launch, a solid content generation and content sharing strategy can help increase organic traffic. Organic traffic are visits from people who found your website by typing a keyword on Google (or similar sites) without you having to pay for that visit to an advertiser. By choosing us as your marketing partner, we’ll drive new visitors to your website for paid and organic campaigns, increase conversion rates for paid ads and improve your standing as an authority in your field with content generation, blogging and press releases. Learn more about our marketing services to get started!
1. Search Engine Optimization (SEO)
Your busy schedule demands a dedicated search engine optimization team. You’re running a business, which means you don’t have the time to do the leg work needed to locate search terms, track and revise content and analyze competitors. Optimization is more than adding meta tags and keywords to your copy. Factors such as monitoring Google crawler’s reports for improvement suggestions, tracking keyword ranking and positioning overtime are crucial components to your digital marketing strategy. For ex: You would want to create a new blog about a topic people are searching for. And to know what people are searching for, you need an SEO team to help you analyze traffic flow and assist you on choosing the best terms to use for any marketing campaign you are launching. That’s where we come in!
2. Search Engine Marketing (SEM)
The difference between SEO (search engine optimization) and SEM (search engine marketing) is greater than one letter. SEM requires the creation of paid search campaigns through search engines such as Google or Bing and social mediums such as Facebook, Twitter and LinkedIn. There is a misconception that large budgets are needed to run paid ad campaigns. VND can show your team that smaller budgets can be easily accommodated with properly written, shareable content, which then can be boosted on social mediums for a fraction of the cost of larger campaigns. This is just the start…
3. Content Development
Our content development team can create everything from web copy to articles to blog posts and press releases to ensure your business is being represented in the best light possible. Our content is completely unique and never scraped from another site. Search engines (such as Google) reward sites that have quality, shareable and ever changing content. A content strategy with a calendar of posts to execute is a must and one VND will always recommend.
4. Social Media Marketing
Social media marketing is an integral component of the marketing machine. Many people believe you can set up a Facebook or Twitter account, gain followers, and call it a day. This couldn’t be further from the truth. Most social mediums have created tools for businesses, which allow tracking of ads, user engagement, communication and more… Let VND show you how this can be leveraged to increase your traffic flow!