It’s easy to get excited about picking colors and the perfect photos, but it can be hard to get passionate about a bunch of empty black and white boxes on a sheet of paper.
It’s the same reason you have a blueprint before you start nailing pieces of wood together to build your dream house. Or why you make a shopping list before you go grocery shopping for Thanksgiving dinner. It’s a sometimes overlooked step that can make or break the future of your website development.
Once we have answered these questions, wireframing lets us create paths that will get users to that information. It’s the skeleton of your website, the backbone of your navigation, and the guide to your site design.