Internet Marketing – Creating a Digital Marketing Campaign
The digital age is upon us and it is forever evolving. Here at VND, we want to assist our clients by not only helping them growing their business, but also by providing them with an understanding of what it takes to truly conquer and experience success with their digital marketing efforts.
How to have a successful digital marketing campaign
We believe that most great successes come with setting both short and long term goals. Make sure you know what you want to achieve before you start your digital marketing campaign. Of course, if you would like to speak to one of our internet marketing specialists, we are always happy to help you plan out your goals. Let us to help you create your digital marketing campaign with our pain-free process.
Here are some steps we take to analyze a client’s situation to gauge their digital marketing needs.
Step 1 – Analyze your current Internet marketing situation
- What type of platform is your website built on?
- How are people finding your website?
- Are they finding your website in appropriate and conversion-driven ways?
Step 2 – Audit before optimizing
An Internet marketing campaign requires excellent SEO, or search engine optimization, services. To provide the best SEO services, we typically begin with a site audit to see how a site’s SEO can be improved to build more relevance for search engine results.
Step 3 – Get busy and get social!
Online success means integrated social media tactics into your Internet marketing campaign. We highly suggest that your business be a part of the social media world. If you’re not as savvy with Facebook, Twitter, and LinkedIn as you would like to be, let us know. We can help you make some new friends.
Step 4 – Learn how to use relevant keywords to build your digital marketing campaign
If you’re a car mechanic, you probably have no need to be found when someone Googles “ketchup.” This is why it’s important to choose words that describe who you are and the services that you offer.
Step 5 – Localize your services and message first
Using local SEO tactics like using Google Maps and Google + for business can give you a little kick towards online success. If you’re not sure how to get started with local SEO, give us a shout!
Step 6 – Plan out your content strategy
Digital marketing and SEO have a lot to do with what you’re putting online. Don’t throw random posts up without making sure that the content is going to benefit your business. Planning out your content and audience targeting is no easy task. If you need direction for our content strategy, let us know. Visual Net Design employees are well-versed in creating beneficial content strategies for all types of businesses and services.
Step 7 – Check out the competition
It should be a no-brainer – if your competition is doing better than you, then check em’ out and see what tricks they have up their sleeve. Sometimes mimicking your competition’s techniques can help you get out of the shadows and into the limelight.
Step 8 – Build relationships
Share who you are and what you offer to others. The more people know about you, the better chance you have of succeeding online and face-to-face.
Step 9 – Measure the results and make changes
Make changes to your plan as needed so you don’t become yesterday’s old news. After all, you have to do more than one sit-up to get in shape. It’s the same for digital marketing and SEO. One try will probably not get you the exact results you want. Check, tweak, and record the results along the way so you can see what works best for your online marketing.
Digital marketing is more than having a website and it goes far beyond SEO. VND is an Internet marketing company that offers our expertise as digital marketers to create your digital marketing campaign. Call Visual Net Design for more information regarding tactics to guarantee success.