Tips to lower your bounce rate
According to the Nielsen Group, viewers usually leave a website within 10 to 20 seconds of initially landing on it. This means that businesses have 10-20 seconds to capture their audience’s attention. If you fail to capture their attention, they will quickly leave the website. This is called your bounce rate. A high bounce rate has a negative effect on your website’s ability to rank in search engines.
How can you create an attention-grabbing website with a low bounce rate that keeps visitors engaged? You can attract and maintain their attention with a few easy adjustments.
You have 8 seconds to grab their attention. Can you?
The average person has an attention span of 8 seconds. If you do manage to maintain your audience’s attention for longer than 8 seconds, they’re probably not sifting through your website reading every page word for word. It’s crucial that a website includes images and videos along with text content. Images and videos will draw attention faster than text and maintain it.
When you add images to your site, you provide your viewers with imagery that assists with the text. But remember not to over-do it with the pictures–your users will be overloaded. Also pay attention to your page load time. Large images can increase load time, which will also increase the bounce rate.
Use color to lower your bounce rate
Before choosing your site’s color palette, know how color affects your viewers. For example, red is a color of seduction, energy, desire, and love; yellow, on the other hand, brings feelings like happiness and joy. Colors such as dark blue promote depth, expertise, and stability. Light blue represents health, healing, tranquility, understanding, and softness.
Use color in your company branding to engage your audience. Your color palette influences your audience on a subconscious level. Allow this influence to show your authority and abilities within your industry.
When an average person scans through a webpage, they read less than 30 percent of the text on the page. If they don’t find what they’re looking for, the bounce rate increases. Make a few simple changes to your site format to guide users to the most important information. Stay away from huge walls of text on your site. Limiting your word count to 300 to 500 words and breaking that content up with images will retain attention. Properly using color and images to direct clients through the site will improve your bounce rate, improve page rank, and grow your business.
For more information on internet marketing, decreasing your bounce rate, or creating a digital marketing campaign, give us a call at 210-590-2734.